This blog post from Water For People gets right to point of marketing public services. It lays out product, pricing, placement, and promotion challenges of getting public sanitation adopted in communities that have none.
It may seem strange to many readers, resisting having a toilet in your own home. In the United States, indoor flush toilets are now nearly universal. But this wasn’t the case just a couple generations ago.
Today in developing countries, if you live in a poor community that’s never had sanitation and doesn’t have the tax base to pay for it, insisting that everyone build a toilet might seem like an expensive extravagance.
Honestly, there’s not much I can expand on about this post. If you’re interested in seeing someone’s marketing problem solving process writing down, just read the post. (There’s a gem of “triggering” in promotion for those who do.)