Combing the Internet for high-quality, publicly available market research data that is free or affordable can eat a huge amount of time. I recently found to Statista through my day job and immediately recognized a good thing for public-sector marketers.
Statista describes themselves as the world’s largest statistics portal, providing access to relevant data from over 18,000 sources. It’s free to create an account, although your account must be tied to a work-related email address. (I tried to create my account with a yahoo.com and then a gmail.com address, but no luck.)
Some of their content is free. For instance, the chart accompanying this post was available for free. Statista even provided the embed code to include it in this post. (Yes, it’s free advertising for them.) You can search Statista by industry to locate similar available infographics.
Sometimes, It Pays To Pay For Market Research Data
Other content carries a fee, but is reasonable in the land of market research. For instance, you might be interested in the 2014 FIFA World Cup soccer tournament, happening as I write this. If so, Statista has a 106-page dossier available to you for only $200.
Granted, $200 is a long way from free. But, if you’re in need of market data for your project, you could easily burn through more than $200 of your own time doing research and still not come out with 106 pages of cited statistics that are already neatly formatted into a PowerPoint file. You’ll likely pay many times more for custom research.
Statista also offers an upgraded personal account that gives you much more access for $588 per year (that works out to $49 per month, but you have to pay for a year at a time). That’s a good deal if Statista has the sort of content you need.
A judicious investment in Statista information, combined with free information from the American Community Survey, could go a long way towards proving your point, launching your service, or landing you funding.