Pro Tools, a leading line of audio editing software used mainly by musicians, is releasing a free version: Pro Tools First.
This could be a boon for public- and social-sector marketers looking to add quality audio to their publishing and content marketing repertoire. Some uses might include
- Public service announcements
- Recorded lectures and trainings
- Client testimonials
(And of course, music.)
In truth, even the reduced functionality of Pro Tools First might be much more than what many marketers need. Free is a great price, however. Sometimes you don’t realize what a tool can do for you until you start using it.
Free also gives you a chance to show impact of using soon before you ask for budget for additional audio equipment.
Even if audio editing tools like Pro Tools First are free, you’ll probably still need to shell out some money for a decent microphone or two.