Marketing the Social Good: Top Five Posts of 2016

To continue bringing you topics of interest in the new year, I took a look back at what you read the most this year. Here are the top five posts published in 2016, as measured by your views:

1–Free download! White paper template for Microsoft Powerpoint

In the public and social spheres, creating and publishing white papers is an avenue to attract new partners and funders, document a problem you want to highlight or solve, influence policy, summarize your work, and make scientific findings more accessible to  non-research community. Download this template to add to your toolkit of promotion.

2–Infrastructure: recycling Olympic venues


Given the track record of abandoned Olympic sites, Brazilians are right to be skeptical about the long-term benefit of this year’s Rio games. But at least there was a possibility designed into the games that could make 2016 an inspiration long after the athletes leave.

3–Designing better retirement accounts with systems thinking

Did you know that investors in the US have seven different, tax-advantaged ways to save for retirement, each with its own regulations and investment limits?

Systems thinking shows how to design a more consistent retirement system that’s better for investors and for the financial sector.

4–Infrastructure: build sidewalks to build community

ARUP report sidewalks graphic

Consider what happens on sidewalks: chalk drawings, tricycle rides, dog walks, hopscotch, jump rope, lemonade stands, neighborhood conversations, holding hands. And yet streets and cars remain dominant in developed and developing cities around the world.

Read about the multiple benefits of sidewalks and how a marketing mindset helps make more sidewalks a reality.

5–On fairness: guaranteeing basic income for everyone

Trends in demographics and technology are pointing to a major change in our society where there are more people than jobs. As social beings concerned with fairness, should we institute a universal basic income for everyone, regardless of whether they work?

Thank you for your continued interest in Marketing the Social Good! 2016 was a great year of growth, including

  • 148 percent increase in visitors
  • 137 percent increase in page views
  • Readers from 97 countries

I look forward to continuing the dialog in 2017!

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