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Free Tools! Streaming Video With Open Broadcast Studio

Free streaming video tools

Video has been a hot medium since 2005 and the launch of YouTube. Now, streaming is becoming a common way to deliver content, and it’s not just for NetFlix anymore. Take advantage of video in your public- and social-sector marketing with free streaming video tools from Open Broadcast Studio for broadcast and recording.

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Designing a Credit Market for Stormwater Management

Heavy rains and flood waters flow across the impervious surfaces of roads and parking lots. That flow pushes pollution on those surfaces–plastic bottles, cigarette butts, motor oil–into stormwater management systems. That pollution then dumps into lakes and streams. This system is how so much plastic ends up in our oceans.

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Innovative Pricing Turns Plastic Into Transit

It’s a different way to pay with plastic — bottles instead of credit cards. Cities like Beijing, Istanbul, Sydney, and Surabaya let you pay public transit fares with recyclable plastic. Innovative transit pricing is one way that public and social sector marketers achieve multiple goals at once.

The idea is pretty simple. Insert recyclable plastic bottles into a fare machine and get credit to use towards transit fares. This system assigns real value to recycling. That value provides an incentive for people to reduce their waste stream, their carbon footprint, and urban congestion.

Some of the cities limit recycling payment to just bus fares. According to this Facebook video from the World Economic Forum, Istanbul puts the recycling credit on your Metro card, which is good for all forms of public transit throughout Europe’s largest city by area.

Sydney uses “reverse vending machines” to give recyclers rewards that can be used outside of bus fare, like for movie tickets.

As I wrote in a previous post, most plastic pollution in the Pacific Oceans comes from just a few rivers in Asia. Using innovative transit pricing to turn waste plastic into value in large Asian cities like Beijing, Sydney and Surabaya helps divert waste from polluting our oceans.

Free Tools! Use Buffer for Social Media Automation

Buffer is tops among free tools for managing social media

Social media provides a great, and mainly free, channel for promotion and communication.  Unfortunately social and public sector marketers don’t always have the time or staff to consistently publish to Facebook, Twitter, Linkedin, and Instagram.

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