Reparations for Racism: A Social Goods Approach

Recent and ongoing incidents of blatant racism and police brutality against African Americans has reignited the discussion of reparations for the US history of slavery and racism. After 250 years of legal slavery and another 150+ years of discrimination, what could reparations even look like? Here’s a design experiment for reparations, based on topics...

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Distributing Coronavirus Supplies: Comparing U.S. and South Korea

During the coronavirus pandemic, public officials have promoted social distancing and strongly encouraged us to stay home. But aside from promoting this behavior through traditional and social media, what else could these officials have done to increase the likelihood of compliance? Distributing coronavirus supplies could also help, and South Korea has been held up...

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Coronavirus: Four Lessons for Marketing the Social Good

This blog is all about marketing social goods, including public health. The United States, and the rest of the world, are in the middle of a public health crisis with the coronavirus pandemic. Although, as I write this, the pandemic will last at least several more weeks, there are some coronavirus marketing lessons we...

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