Google is offering a free course on telling stories with data. Put data-driven journalism to work telling your organization’s story.
We’re social animals. That means there’s always someone else around, and that means it’s easy for people to shirk responsibilities.
A recent World Economic Forum article stated that 90 percent of plastic pollution in the ocean comes from just ten rivers. This statistics makes me incredibly hopeful about preventing plastic pollution and cleaning up our oceans.
We have elections all over the place: within companies, nonprofits, homeowner’s associations, kid’s sports league. Civic elections are a social good. As with all social goods, marketing principles apply to elections.
In the US, 44 percent of people have listened to a podcast. Marketers are using this growing content type for promoting social causes. Luckily, there are great free podcasting tools like Audacity to help you get started.
Urbanization continues, but urban can’t mean completely paved and mechanized. For protection, sustainability, and happiness, we must align our cities with the natural systems where we build. We need to be consciously designing, funding, and distributing nature in our cities. Urban trees, and nature more broadly, need to be treated as critical infrastructure for cities.
In my new online bookstore, you can now buy books mentioned here on Marketing the Social Good. Read a little, learn a lot!
For social goods like health care, the buyer and the end consumer are often two different parties. In much of health care, an insurance company or a government agency is the buyer, while the individual patient is the end consumer. At least in the United States, for-profit medicine companies exploit this split. They charge large organizations much higher prices than an individual consumer could afford. At the same time, they obscure the price of urgent treatments from patients. One way to avoid this exploitation is using nonprofit healthcare models.
In the United States, there’s an immigration problem. People are coming to our borders seeking refuge from war, terrorism, gang violence, and climate change. Many more people come than our current immigration system will accommodate. Instead of debating the partisan politics of this issue, let’s look at how a marketing mindset guides us in designing immigration solutions.
Consultants at McKinsey estimate that countries globally can save $1 trillion annually by digitizing government. Yes, Trillion-With-A-T. Those savings could go a long way towards funding needs such as education, health, transportation, and infrastructure. What companies are tapping into this huge opportunity?