The coronavirus pandemic of 2020 is undoubtedly a transformative moment. We will look back and see life as divided into periods before the virus and after the virus.
This blog is all about marketing social goods, including public health. The United States, and the rest of the world, are in the middle of a public health crisis with the coronavirus pandemic. Although, as I write this, the pandemic will last at least several more weeks, there are some coronavirus marketing lessons we can...Continue reading
We are social creatures, down to our genes. We live together because it’s an advantage for us, individually and collectively.
Elections may be the quintessential social good in a democracy. They are the service that helps set the policy and funding for other social goods.
Doing something good once can be easy, spontaneous, energizing. But doing good repeatedly, at scale, is crucial to creating meaningful impact.
Worldwide, we now have so many devices connected to the internet that we nearly ran out of internet addresses for all of them.
Marketing the social good often gets done on a shoestring budget.
I live in the greater San Francisco Bay Area, where we have 27 transit agencies and yet the 8th worst traffic in the US. What gives?
As I write this, the year 2020 is just days away. For years, plenty of corporate and civic initiatives carried names like “Vision 2020” or “Impact 2020.”
The United States is entering a major election year. You’re going to hear a lot of debate about public spending on health care costs and social services.