It’s a different way to pay with plastic — bottles instead of credit cards. Cities like Beijing, Istanbul, Sydney, and Surabaya let you pay public transit fares with recyclable plastic. Innovative transit pricing is one way that public and social sector marketers achieve multiple goals at once.
Government isn’t business, but we all wish the public sector did a better job at designing, pricing, and delivering the social goods we rely on and expect. Maybe we should have citizen focus groups to give feedback on our social goods.
A common refrain in US politics right now is that healthcare is a human right. I’ve maintained instead that healthcare is not a right but rather a social good. So what’s the relationship between human rights and social goods?
I visited Estonia in the mid-1990s. Back then, I said it would be fascinating to return in 20 years and see what changed.
A recent World Economic Forum article stated that 90 percent of plastic pollution in the ocean comes from just ten rivers. This statistics makes me incredibly hopeful about preventing plastic pollution and cleaning up our oceans.
We have elections all over the place: within companies, nonprofits, homeowner’s associations, kid’s sports league. Civic elections are a social good. As with all social goods, marketing principles apply to elections.
Urbanization continues, but urban can’t mean completely paved and mechanized. For protection, sustainability, and happiness, we must align our cities with the natural systems where we build. We need to be consciously designing, funding, and distributing nature in our cities. Urban trees, and nature more broadly, need to be treated as critical infrastructure for cities.
Consultants at McKinsey estimate that countries globally can save $1 trillion annually by digitizing government. Yes, Trillion-With-A-T. Those savings could go a long way towards funding needs such as education, health, transportation, and infrastructure. What companies are tapping into this huge opportunity?
There’s huge opportunity in improving the design and distribution of government and nonprofit services. This is doubly true for making services more digital. How do you get started? Begin with a service design workshop. Read more and download free workshop materials.
Research by Raj Chetty of Stanford University shows that designing healthy communities can increase life expectancy, especially for low-income populations. What features can you design into healthy communities for people earning incomes in the bottom quartile?