Coronavirus: Four Lessons for Marketing the Social Good

This blog is all about marketing social goods, including public health. The United States, and the rest of the world, are in the middle of a public health crisis with the coronavirus pandemic. Although, as I write this, the pandemic will last at least several more weeks, there are some coronavirus marketing lessons we...

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Benchmarking Social Goods

Public goods providers are often monopolies. Thus, they don’t face direct competition. Citizens can’t choose from multiple local vendors for driver’s licenses or building permits. But, citizens can compare the service they receive with their social goods with the service that they get from private sector providers....

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