Benchmarking Social Goods

Public goods providers are often monopolies. Thus, they don’t face direct competition. Citizens can’t choose from multiple local vendors for driver’s licenses or building permits. But, citizens can compare the service they receive with their social goods with the service that they get from private sector providers.

Innovative Pricing Turns Plastic Into Transit

It’s a different way to pay with plastic — bottles instead of credit cards. Cities like Beijing, Istanbul, Sydney, and Surabaya let you pay public transit fares with recyclable plastic. Innovative transit pricing is one way that public and social sector marketers achieve multiple goals at once.

Use Focus Groups for Social Goods

Government isn’t business, but we all wish the public sector did a better job at designing, pricing, and delivering the social goods we rely on and expect. Maybe we should have citizen focus groups to give feedback on our social goods.

Hope for Preventing Plastic Pollution In Our Oceans

A recent World Economic Forum article stated that 90 percent of plastic pollution flowing in the ocean from rivers comes from just ten rivers. This statistic makes me incredibly hopeful about preventing plastic pollution and cleaning up our oceans.

Designing elections

Designing Elections

We have elections all over the place: within companies, nonprofits, homeowner’s associations, kid’s sports league. Civic elections are a social good. As with all social goods, marketing principles apply to elections.

urban trees are important infrastructure

Urban Trees–And The Rest Of Nature–Are Critical Public Infrastructure

Urbanization continues, but urban can’t mean completely paved and mechanized. For protection, sustainability, and happiness, we must align our cities with the natural systems where we build. We need to be consciously designing, funding, and distributing nature in our cities. Urban trees, and nature more broadly, need to be treated as critical infrastructure for cities.Continue reading

digitizing government

Which Companies Are Digitizing Government?

Consultants at McKinsey estimate that countries globally can save $1 trillion annually by digitizing government. Yes, Trillion-With-A-T. Those savings could go a long way towards funding needs such as education, health, transportation, and infrastructure. What companies are tapping into this huge opportunity?

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