Marketing and the Social Good: Accounting Profits and Economic Profits

In their September 2013 issue, Harvard Business Review ran an article titled, “Innovating for Shared Value.”  The article lays out a five-piece framework for how companies can “deliver both social benefit and business value.” It also references a HBR piece from January this year, “Creating Shared Value,” that argues the next competitive frontier for companies...Continue reading

In social evolution, communication trumps selfishness

In a previous post, I explored how game theory helped us understand the value and power behind social cooperation, which is the basis for public services. One classic example of game theory, however, has pointed towards selfishness, which puzzled evolutionary biologists. Cooperation abounds in the natural world, not just among humans, so how could this...Continue reading

Scroll to top