Organizational Narrative

Prospects, funders and staff are often motivated by emotion. Reach your audiences’ emotions through a better organizational narrative.┬áTelling your story shows who you are, where you came from, and where you’re going.

Contact me to develop your main actors–villains, victims, and heroes–and place those actors in a master narrative that brings your mission to life.

I will collaborate with you and your stakeholders to create and apply your organizational narrative, including

  • Interviewing key employees, customers and stakeholders
  • Researching your industry and market
  • Identifying your villains, victims, heroes and helpers
  • Capturing the “magic potion” that you offer
  • Creating your master narrative from either the hero’s journey or the Pixar Pitch
  • Reviewing, updating or creating the core product, corporate, and brand materials you want to reflect your organizational story

Examples of Organizational Narrative


Download my free e-book on Organizational StorytellingNo registration required