Water analytics blog series case study

Blog Series Lands New Million-Dollar Client

Nokia Software IoT (formerly Space-Time Insight)
Enterprise software

Nokia Software IoT develops and delivers innovative advanced analytics applications and industrial internet of things technologies for asset-intensive industries. Their customers include some of the world’s largest industrial companies across utilities, transportation, and manufacturing.


This IoT Big Data analytics firm focused on optimizing the assets and performance of electricity and water utilities. The company had a flagship water utility customer in the UK and wanted to land similar clients in North America.


I conceived, researched, wrote, and promoted a series of blog posts demonstrating the use cases and benefits of the company’s analytics for water utilities.

Topics included the analytics aspect of conservation, capital efficiency, waterway management, and energy efficiency.


Leaders from American Water, the largest publicly traded water company in the US, found and read the blog series. They contacted the company and said that they were interested in knowing more about applying the company’s analytics to several problems they were addressing. American Water signed an initial product and services contract for more than a million dollars.

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