Want to Create a Better World for All? Marketing Gives You the Tools You Need
If you work in the public or social sector or are active in your community, it’s probably because you want to create a better world for all. In fact, I’ll bet you want to increase your impact.
Public goods providers are often monopolies. Thus, they don’t face direct competition. Citizens can’t choose from multiple local vendors for driver’s licenses or building permits. But, citizens can compare the service they receive with their social goods with the service that they get from private sector providers....