Want to Create a Better World for All? Marketing Gives You Tools That You Need
If you work in the public or social sector or are active in your community, it’s probably because you want to create a better world for all. In fact, I’ll bet you want to increase your impact.
Government is tightly associated with public and social services. Marketing is tightly associated with business. By advocating for the application of marketing to public and social services, am I thereby advocating that government can, should, or must operate like a business? This article from PolicyMic lists some of the recent luminaries who have called...Continue reading