Put on your marketing hat, then set these recent announcements side-by-side: Before the COVID-19 pandemic, 10.5 percent of all US households experienced food insecurity in 2019. With the pandemic recession, nearly 1 in 4 US households have experienced food insecurity this year. According to the US Food and Drug Administration, 30-40 percent of the food...
Vocabulary is Critical in Promoting Climate Change Awareness
In promotion, vocabulary makes a difference. In the US, promotion has been our best tool in fighting the COVID-19 pandemic in the absence of widespread testing and available treatments. But the muddled message and vocabulary between politicians, scientists, and the healthcare community has led to a fractured public health effort.
Coronavirus: Four Lessons for Marketing the Social Good
This blog is all about marketing social goods, including public health. The United States, and the rest of the world, are in the middle of a public health crisis with the coronavirus pandemic. Although, as I write this, the pandemic will last at least several more weeks, there are some coronavirus marketing lessons we can...Continue reading
Why Poor Kids Who Are Accepted To College Don’t Matriculate
Many students who graduate high school and get accepted to college don’t matriculate at a two-year or four-year college. This scenario happens enough to earn its own name: summer melt.
Seven Sins of Nonprofit Blogging
With all the benefits nonprofits can reap from blogging, I’m always amazed that so many organizations skip blogging. Or worse, do it poorly. Here are seven (deadly?) sins of nonprofit blogging to avoid.
Free Tools! Instasize for Editing Photos and Video for Social Posts
As a public or social sector marketer, you have plenty of reasons to need a photo editing app on your mobile device.
Free Content Marketing Planner!
Download my free content marketing planner spreadsheet and start creating compelling content easily and repeatedly.
Free Tools! Use Buffer for Social Media Automation
Social media provides a great, and mainly free, channel for promotion and communication. Unfortunately social and public sector marketers don’t always have the time or staff to consistently publish to Facebook, Twitter, Linkedin, and Instagram.
Free Online Course! Telling Stories with Data
Google is offering a free course on telling stories with data. Put data-driven journalism to work telling your organization’s story.
Hope for Preventing Plastic Pollution In Our Oceans
A recent World Economic Forum article stated that 90 percent of plastic pollution flowing in the ocean from rivers comes from just ten rivers. This statistic makes me incredibly hopeful about preventing plastic pollution and cleaning up our oceans.