Health Marketing Done Right in Brazil: A Case Study

In business school, we poured over case studies about how companies solved, or didn’t solve, a particular challenge. So here’s a challenge for you: how would you use existing products, distribution channels and means of promotion in health marketing to improve nutrition in one of the largest and richest countries in the world?Continue reading

The Power of Brand: Naming Rights in Yosemite National Park

As described in a recent New York Times article, the U.S federal government and the Delaware North company are locked in a contract dispute about who owns the brand naming rights and other marketing aspects of Yosemite National Park. President Abraham Lincoln first signed legislation to protect the Yosemite region for the enjoyment of all...Continue reading

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