Distribution is important enough to the social good that the United Nations World Food Programme has won the 2020 Nobel Peace Prize. WFP provides food aid distribution and other services for 100 million people across 88 countries every day to combat world hunger. They often work inside war zones and epidemics and famines.
People in poverty lack money. It seems obvious that the best way to end their poverty is to give them money. Increasingly, studies support this obvious approach to reducing poverty. Yet the vast majority of poverty-reduction organizations and agencies offer goods and services, not cash. What is the impact on nonprofits of giving cash to...Continue reading
In this blog, I’ve talked about the distribution of goods and services, one of the pillars of marketing. I’ve also talked about fairness and inequality, which are closely related to distribution. But when it comes to the public good, maybe that’s all more complicated than it’s need to be. Maybe we just need to be...Continue reading