According to Credit Suisse, up to one-quarter of U.S. malls will close by 2022. During the past 60 years, malls served as a major public commons in the U.S. The design and stewardship of commons is a crucial component of public-sector marketing. Redesigning failed shopping malls could be an huge public-sector opportunity.
Light pollution at night is a growing urban problem. Most of us city dwellers can no longer see the stars at night, and this will only become worse as we become more urban. Dark skies at night is a common pooled resource that we can reclaim when we reduce light pollution though proper governance of...Continue reading
From more than 60 years of experience and research concerning car-dependent suburbs, we now know that these environments create people and lifestyles with less social interaction: less civic volunteering, less participation in recreational team sports, even less voting. We’re uniquely social animals, wired to cooperate and interact with large numbers of our fellows in novel...Continue reading
According to the United Nations, a majority of the world’s population now resides in urban areas. The trend towards urbanization shows no signs of slowing, either. By 2050, two-thirds of the planet’s population will be urban. Urban areas are organically connecting into megaregions that don’t always respect existing political or natural boundaries. Marketing in megaregions demands...Continue reading
Wired published an article at the start of the 2016 Rio Olympics showing how recycling Olympic venues would work once the competition ended. Parts of the aquatics venue (above) will be used to create two public pools. The beachside volleyball stadium will become four elementary schools. I like this design concept. It reminds me of...Continue reading
Sidewalks are infrastructure and infrastructure is a reflection of our social nature. Sidewalks are, or can be, important public spaces. They might, or could, be the public space with which we’re most familiar. Sidewalks build community and promote the healthy lifestyle and walkable neighborhoods that many people say they want. Consider what happens on sidewalks:...Continue reading
Los Angeles Mayor Eric Garcetti recently called for $100 million in the city’s 2016 budget to help change the homeless crisis in his city. At this point, this is just a budget proposal so it’s hard to know exactly this money, if eventually appropriated, would be spent.
In his TED talk, Roman Mars of the podcast 99% Invisible makes a strong, touching and often funny plea for city branding, beginning with the flag design for a city flag.
More golf courses have closed than opened since 2006, according to Bloomberg. Many a failed municipal golf course opened during the stock market bubble of the 1990s and the housing market bubble of the 2000s, only to suffer during the Great Recession. In 2013, 14 new courses opened in the U.S. while 157 courses closed.
Ferguson. Staten Island. Pasco. Baltimore. Police mistrust and gun violence are currently dominating the headlines. Crime, health and safety, institutional transparency, accountability–all these public sector issues intersect the problems of police mistrust and guns. Could there be a marketing approach to reducing gun violence?