Free Guidelines for Accessible Design

Public services need to serve all the public. Not all the public are digitally savvy adults between the ages of 18 and 35 with perfect eyesight, hearing, and mobility. Accessible design ensures those with limited hearing, sight, mobility, and other impairments can access the public information and services that they need and pay for.

Designing immigration solutions

Designing Immigration Solutions

In the United States, there’s an immigration problem. People are coming to our borders seeking refuge from war, terrorism, gang violence, and climate change. Many more people come than our current immigration system will accommodate. Instead of debating the partisan politics of this issue, let’s look at how a marketing mindset guides us in designing...Continue reading

Free Download! Service Design Workshop Materials

There’s huge opportunity in improving the design and distribution of government and nonprofit services. This is doubly true for making services more digital. How do you get started? Begin with a service design workshop. Read more and download free workshop materials.

Design Better Mass Transit with Systems Thinking

As U.S. cities grow more gridlocked and Millennials adopt mobility services like Uber out of desperation, transit becomes a crucial social good. Without the ability to easily move people and goods, cities become paralyzed. We need a way of designing better transportation systems.

create systems not things

Marketers Create Systems Not Things For Improving The Social Good

Plenty of people, including public sector marketers, think design means making things look cool or trendy or pretty. However, looking good is only a by-product. Design is the thought and intention behind creating a product or service that succeeds in filling a need. To ensure success, true marketers create systems not things.

With, Not For: Nonprofits and Client-Centered Design

If you design goods and services for your clients, instead of with them, you are forced to make assumptions. Inevitably, your assumptions will be wrong. With bad assumptions you risk your goods and services not meeting your clients needs. That means you are wasting your time and money, and your clients’ time and money. With...Continue reading

Turning Bright Spots Into Products and Services

Turning Bright Spots Into Products and Services

Look for bright spots of success and hope among your market audience, and you may find your next big idea. Here are lessons from a story about how one underfunded aid worker used turning bright spots into products and services to change a nation.

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