Getting Into Social Debt–And Getting Out

In Silicon Valley, companies discuss and worry about their “technical debt.” That’s the friction caused by the accumulation of bad design choices, expedient compromises, avoided decisions, and postponed work.

Our Brains Are Wired To Be Social

When I say in this blog that we are social creatures, I’m being quite literal. Our brains are physically wired to be social. Each one of us has an interpersonal neurobiology that responds to the world around us.

Use Focus Groups for Social Goods

Government isn’t business, but we all wish the public sector did a better job at designing, pricing, and delivering the social goods we rely on and expect. Maybe we should have citizen focus groups to give feedback on our social goods.

Designing elections

Designing Elections

We have elections all over the place: within companies, nonprofits, homeowner’s associations, kid’s sports league. Civic elections are a social good. As with all social goods, marketing principles apply to elections.

Designing immigration solutions

Designing Immigration Solutions

In the United States, there’s an immigration problem. People are coming to our borders seeking refuge from war, terrorism, gang violence, and climate change. Many more people come than our current immigration system will accommodate. Instead of debating the partisan politics of this issue, let’s look at how a marketing mindset guides us in designing...Continue reading

Neighborhood design has a spectrum of challenges and approaches.

Three Approaches to Neighborhood Design

More and more of us live in cities, which essentially means we live in neighborhoods. A neighborhood may seem either something that’s always been or something that happened spontaneously. In reality, there’s a spectrum of approaches to neighborhood design, from the “organic” to the highly planned.

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