Social Grievance and Social Goods

Here’s another way that we are biologically wired for being social, but not in a good way. Our brain chemistry responds to grievance (real or imagined) the way it responds to narcotics. We can become addicted to grievance. This is hurtful enough on an individual level. In inequitable societies, grievance becomes a powerful force to...Continue reading

The Social Good We Need Now: Trust

I’ve taken three months of 2021 off from writing for this blog. My dad passed away. My wife is a healthcare worker and needed support during the pandemic. Work was busy. I even paused my Google Ads campaign for my site because I couldn’t handle leads for even more work. And guess what? Work is...Continue reading

Marketing Against Hunger: Food Insecurity and Food Waste

Put on your marketing hat, then set these recent announcements side-by-side: Before the COVID-19 pandemic, 10.5 percent of all US households experienced food insecurity in 2019. With the pandemic recession, nearly 1 in 4 US households have experienced food insecurity this year. According to the US Food and Drug Administration, 30-40 percent of the food...

A Nobel Prize for Food Aid Distribution: World Food Programme

Distribution is important enough to the social good that the United Nations World Food Programme has won the 2020 Nobel Peace Prize. WFP provides food aid distribution and other services for 100 million people across 88 countries every day to combat world hunger. They often work inside war zones and epidemics and famines.

Distributing Coronavirus Supplies: Comparing U.S. and South Korea

During the coronavirus pandemic, public officials have promoted social distancing and strongly encouraged us to stay home. But aside from promoting this behavior through traditional and social media, what else could these officials have done to increase the likelihood of compliance? Distributing coronavirus supplies could also help, and South Korea has been held up as...Continue reading

Coronavirus: Four Lessons for Marketing the Social Good

This blog is all about marketing social goods, including public health. The United States, and the rest of the world, are in the middle of a public health crisis with the coronavirus pandemic. Although, as I write this, the pandemic will last at least several more weeks, there are some coronavirus marketing lessons we can...Continue reading

Getting Into Social Debt–And Getting Out

In Silicon Valley, companies discuss and worry about their “technical debt.” That’s the friction caused by the accumulation of bad design choices, expedient compromises, avoided decisions, and postponed work.

Our Brains Are Wired To Be Social

When I say in this blog that we are social creatures, I’m being quite literal. Our brains are physically wired to be social. Each one of us has an interpersonal neurobiology that responds to the world around us.

Using AI to Map Better Distribution of Social Goods

The effectiveness of social goods often comes down to distribution. Can you put social goods in the hand of the people who need and want them? This is a huge challenge in the informal settlements in the world’s urban areas. A team of university researchers, government agencies, and software companies are showing how AI improves...Continue reading

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