When I say in this blog that we are social creatures, I’m being quite literal. Our brains are physically wired to be social. Each one of us has an interpersonal neurobiology that responds to the world around us....
Tag: fairness
The Evolutionary Benefit of Fairness
As shown in my previous post on fairness featuring video about Capuchin monkeys who were paid unequally, fairness is innate. But what is the evolutionary benefit of fairness? Brian Hayden, professor emeritus of archaeology at Simon Frazer University in British Columbia, Canada, has an interesting theory. It revolves around scarcity and the distribution of...
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Measuring The Fair Distribution of Social Goods
When human communities subsisted as hunter-gatherers, we recognized the evolutionary benefit of fairness. As our social nature evolved to living in settled communities, some people started having more than others. We accepted a certain level of inequality–as long as everyone had enough. But that begs the question: what is the fair distribution of social...
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The Research-Proven Way To Win More Cooperation
Our social nature is the basis for marketing public and social goods. How effective we are in social interactions directly influences the success of our marketing and ultimately whether we succeed in our social mission. Here’s the research-proven way to win more cooperation:...
If Giving Money Directly To Poor People Works Best, Then What Are Non-Profits to Do?
People in poverty lack money. It seems obvious that the best way to end their poverty is to give them money. Increasingly, studies support this obvious approach to reducing poverty. Yet the vast majority of poverty-reduction organizations and agencies offer goods and services, not cash. What is the impact on nonprofits of giving cash...
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Marketing the Social Good: Top Five Posts of 2016
To continue bringing you topics of interest in the new year, I took a look back at what you read the most this year. Here are the top five posts published in 2016, as measured by your views: 1–Free download! White paper template for Microsoft Powerpoint In the public and social spheres, creating and...
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Our Social Nature and Health: Resistance to Viruses
During flu season it’s good to remember that we’re social animals. Our social standing directly impacts our well-being; inequality and health are linked. The relationship between status and health showed up clearly in the Whitehall studies in the U.K. The first study tracked the health of men in the British civil service over a...
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Basic Income for Children
The United States has a higher proportion of children living in poverty than Russia–that’s just one interesting statistic from a recent New York Times article on child poverty. The US has this dismal distinction despite giving tax credits and personal tax exemptions for children as ways to combat poverty. There’s a fundamental flaw with...
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How Government is Different Than Business
The United States recently elected billionaire businessman Donald Trump as its 45th president. Trump has no prior experience in government, and campaigned in part on his business track record. Voters seemed to like that, apparently thinking that government needs to run more like a business. While government can certainly learn from business, it’s important...
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Our Social Nature: Biological Altruism
“The roots of altruism and compassion are just as much as part of human nature as cruelty and violence, maybe even more so.” When she was 19, Abigail Marsh was rescued by a stranger after a freeway car accident. She had swerved her car to avoid hitting a dog. Her car hit the dog...
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