Marketing the social good often gets done on a shoestring budget.
Google is offering a free course on telling stories with data. Put data-driven journalism to work telling your organization’s story.
There’s huge opportunity in improving the design and distribution of government and nonprofit services. This is doubly true for making services more digital. How do you get started? Begin with a service design workshop. Read more and download free workshop materials.
Take a free, online master class in organizational narrative! Khan Academy is offering a free online storytelling course from Pixar.
I follow Solutions Journalism Network in social media and have featured their stories on this blog (such as here). They’re a group of national-caliber, Putlizer-winning journalists and support staff who comprise an “independent, non-profit organization working to legitimize and spread the practice of solutions journalism: rigorous and compelling reporting about responses to social problems.” They’ve now...Continue reading
In conducting your brand strength survey, you’ll reach a point where you have row upon row and column upon column of data. You’ll make tables from subsets of your data to highlight, say, the relationship between education levels of survey respondents and their perception of your brand. But how do you spot the meaningful relationships...Continue reading
In previous posts I explained how to build a brand strength survey using audience questions and perception questions, and how to then distribute your survey using Survey Monkey. After you conduct your survey, you’ll have both audience and perception responses. With this data set, you can ask a wide array of questions about the audience...Continue reading
In previous posts, I talked about the right questions to ask in a brand strength survey, and why you should use your existing lists of email contacts to conduct the survey. Here, I’ll explain how to put your questions and lists together into a survey using SurveyMonkey.
In a brand strength survey, you want to know what your existing audience thinks about your product, service, or organization. So, you’ll have two types of questions in your survey: ones about the audience themselves, and ones about their perceptions.
In this new series of how-to posts, I’m going to show you how I conducted a brand strength survey at my day job for $12 of incremental cost. That survey generated at least a half-dozen major reports, all of which are useful in growing the reach and impact of our work.