Video has been a hot medium since 2005 and the launch of YouTube. Now, streaming is becoming a common way to deliver content, and it’s not just for NetFlix anymore. Take advantage of video in your public- and social-sector marketing with free streaming video tools from Open Broadcast Studio for broadcast and recording.
Social media provides a great, and mainly free, channel for promotion and communication. Unfortunately social and public sector marketers don’t always have the time or staff to consistently publish to Facebook, Twitter, Linkedin, and Instagram.
In the US, 44 percent of people have listened to a podcast. Marketers are using this growing content type for promoting social causes. Luckily, there are great free podcasting tools like Audacity to help you get started.
There’s huge opportunity in improving the design and distribution of government and nonprofit services. This is doubly true for making services more digital. How do you get started? Begin with a service design workshop. Read more and download free workshop materials.
As a public or social sector marketer, you often need photo editing done but have no budget for professional designers or design tools. Adobe PhotoShop is the gold standard of photo editing, but it’s expensive and complex. Don’t fear. You can accomplish free photo editing without PhotoShop.
Public and social sector marketing and activism relies on many types of feet-on-the-street promotion including public information campaigns, get-out-the-vote efforts, community meeting attendance and volunteer recruitment. One method of promoting a cause or viewpoint is going door-to-door. What if no one’s home? My free door hanger design template for PowerPoint helps you create your own door hangers so that you can leave information with the household or business.
Ever wonder how graphic designers use color so effectively? The secret lies in selecting the right palette of colors, in part based on understanding the psychology of colors. Now you can pick a perfect color palette for any project using an easy online calculator.