To continue bringing you topics of interest in the new year, I took a look back at what you read the most this year. Here are the top five posts published in 2016, as measured by your views: 1–Free download! White paper template for Microsoft Powerpoint In the public and social spheres, creating and...Continue reading
Like many social and public sector marketers, you’re probably forced to be your own graphic designer. Maybe you’re lucky enough to occasional access to another department’s designer, or can spend limited funds on freelance help. You have Microsoft PowerPoint on your computer, and while PowerPoint is versatile and useful, it just can’t do some...Continue reading
The U.S. Census Bureau generates hoards of credible, useful data. Sometimes it can sometimes be difficult to locate relevant data and format it for easy presentation to your audience. To help with the distribution and promotion of their data, the Census Bureau offers free census data visualizations that you can...Continue reading
I recently wrote about the web design standards from the U.S. government, and how you could use them to improve the design of your promotional items such as web sites, presentations, documents and emails. The design standards include color palettes that you could download, but they weren’t in a Microsoft-friendly form that most people...Continue reading
Tax dollars at work! The U.S. government has published draft visual style guidelines for web sites. You can download their font files and color swatches. The guide is intended for government web sites, but you can apply the same advice and resources to your brochures, and white papers....
In the public and social spheres, creating and publishing white papers is an avenue to attract new partners and funders, document a problem you want to highlight or solve, influence policy, summarize your work, and make scientific findings more accessible to non-research community. You should have this in your toolkit of promotion....
Which states currently rank highest in median household income? Which states have the highest foreclosure rates? Which states are benefiting from domestic migration? Compare50 gives you access to free state-level data across a wide range of topics....
Data goes a long way towards informing the design process. It can pinpoint who your audience is, where they are, what they need, how they want it delivered, and how they want to pay for it. Quality data can be difficult for public and social sector organizations to generate on their own, and expensive...Continue reading
In his 2016 State of the Union address, President Obama announced a “moon shot” project to find a cure for cancer. A recent Marketplace story explained that a big focus of this project is to make more data available to researchers. You’re probably not a cancer researcher, but many public and social sector organizations...Continue reading
For core marketing activities such as design, pricing, promotion and distribution, data helps. Data tells you what do make, for whom, how much to charge, and where your audience can be found. But data can be expensive to buy and even more expensive, in both time and money, to generate on your own. As...Continue reading