I recently wrote about the web design standards from the U.S. government, and how you could use them to improve the design of your promotional items such as web sites, presentations, documents and emails. The design standards include color palettes that you could download, but they weren’t in a Microsoft-friendly form that most people could...Continue reading
Tax dollars at work! The U.S. government has published draft visual style guidelines for web sites. You can download their font files and color swatches. The guide is intended for government web sites, but you can apply the same advice and resources to your brochures, and white papers.
In the public and social spheres, creating and publishing white papers is an avenue to attract new partners and funders, document a problem you want to highlight or solve, influence policy, summarize your work, and make scientific findings more accessible to non-research community. You should have this in your toolkit of promotion.
Which states currently rank highest in median household income? Which states have the highest foreclosure rates? Which states are benefiting from domestic migration? Compare50 gives you access to free economic data across a wide range of topics at the state level.
Data goes a long way towards informing the design process. It can pinpoint who your audience is, where they are, what they need, how they want it delivered, and how they want to pay for it. Quality data can be difficult for public and social sector organizations to generate on their own, and expensive to...Continue reading
In his 2016 State of the Union address, President Obama announced a “moon shot” project to find a cure for cancer. A recent Marketplace story explained that a big focus of this project is to make more data available to researchers. You’re probably not a cancer researcher, but many public and social sector organizations focus...Continue reading
Data can be expensive to buy and even more expensive, in both time and money, to generate on your own. Yet each year, various national, state, and local agencies generate a lot of data that could help you. As a taxpayer you’re already paying for it. Finding those government data sets, however, has been a...Continue reading
As a public and social sector marketer, you need to get the word out through promotion. In today’s crowded information space, getting the right message through to the right audience at the right time can be daunting. Sometime you’ll need help, which is why you may need to create a public relations RFP.Continue reading
When I wrote about government brands, the NASA brand was one of my top two. So I was thrilled recently to find free online the 1976 NASA Graphics Standards Manual.
A gazillion web sites will give you advice and/or sell you tools to improve planning and tracking social media performance. I think that for public and social sector marketers, much of success in social lies in two simple steps: