Ponder these economic inequality stats: “According to Crédit Suisse, people with a net worth of over $1 million represent just 0.7 percent of the planet’s population, but they control 41 percent of its wealth. 69 percent of the world’s population have a net worth of under $10,000 – they account for a mere 3 percent...
For my day job, I’ve lately had to dip my toes into video production. As is the new normal, I’ve been encouraged to find free or inexpensive tools wherever possible. Here, I’ll share what I’ve learned so far.
Public-sector marketers often work with mountains of data, large expectations, and thin budgets. How to make sense of all that data without hiring expert researchers, buying expensive software, or burning hours trying to make Microsoft Excel answer what seems like a simple question?
Combing the Internet for high-quality, publicly available market research data that is free or affordable can eat a huge amount of time. I recently found to Statista through my day job and immediately recognized a good thing for public-sector marketers.
I recently stumbled onto a trove of free market research data, called the American Community Survey. I wish I would have known about this sooner!