Social Goods, or Socialism?

Americans have two very separate views of socialism. We need to learn to talk constructively about both of them.

Local Time is Money: Time Banking

Times are tough because of the coronavirus pandemic. Many people are unemployed but in need of help. They are long on time, skills, and experience, but short on cash. Could we fashion a social answer to this tough nut? Time banking facilitates donating your time to others and receiving assistance you need in return.

Designing New Vaccines: Responding to Disease X

The spread of infectious diseases in the era of globalization means that public health is a global shared resource. A brand-new, infectious disease with no known cure or vaccine—call it Disease X—puts us all at risk. Unfortunately, designing new vaccines for unknown viruses isn’t enough to motivate the private sector to invest the time and...Continue reading

Distributing Coronavirus Supplies: Comparing U.S. and South Korea

During the coronavirus pandemic, public officials have promoted social distancing and strongly encouraged us to stay home. But aside from promoting this behavior through traditional and social media, what else could these officials have done to increase the likelihood of compliance? Distributing coronavirus supplies could also help, and South Korea has been held up as...Continue reading

Vocabulary is Critical in Promoting Climate Change Awareness

In promotion, vocabulary makes a difference. In the US, promotion has been our best tool in fighting the COVID-19 pandemic in the absence of widespread testing and available treatments. But the muddled message and vocabulary between politicians, scientists, and the healthcare community has led to a fractured public health effort.

Coronavirus: Four Lessons for Marketing the Social Good

This blog is all about marketing social goods, including public health. The United States, and the rest of the world, are in the middle of a public health crisis with the coronavirus pandemic. Although, as I write this, the pandemic will last at least several more weeks, there are some coronavirus marketing lessons we can...Continue reading

Getting Into Social Debt–And Getting Out

In Silicon Valley, companies discuss and worry about their “technical debt.” That’s the friction caused by the accumulation of bad design choices, expedient compromises, avoided decisions, and postponed work.

Scroll to top