Americans have two very separate views of socialism. We need to learn to talk constructively about both of them.
Local Time is Money: Time Banking
Times are tough because of the coronavirus pandemic. Many people are unemployed but in need of help. They are long on time, skills, and experience, but short on cash. Could we fashion a social answer to this tough nut? Time banking facilitates donating your time to others and receiving assistance you need in return.
Designing New Vaccines: Responding to Disease X
The spread of infectious diseases in the era of globalization means that public health is a global shared resource. A brand-new, infectious disease with no known cure or vaccine—call it Disease X—puts us all at risk. Unfortunately, designing new vaccines for unknown viruses isn’t enough to motivate the private sector to invest the time and...Continue reading
Distributing Coronavirus Supplies: Comparing U.S. and South Korea
During the coronavirus pandemic, public officials have promoted social distancing and strongly encouraged us to stay home. But aside from promoting this behavior through traditional and social media, what else could these officials have done to increase the likelihood of compliance? Distributing coronavirus supplies could also help, and South Korea has been held up as...Continue reading
Vocabulary is Critical in Promoting Climate Change Awareness
In promotion, vocabulary makes a difference. In the US, promotion has been our best tool in fighting the COVID-19 pandemic in the absence of widespread testing and available treatments. But the muddled message and vocabulary between politicians, scientists, and the healthcare community has led to a fractured public health effort.
Coronavirus: Four Lessons for Marketing the Social Good
This blog is all about marketing social goods, including public health. The United States, and the rest of the world, are in the middle of a public health crisis with the coronavirus pandemic. Although, as I write this, the pandemic will last at least several more weeks, there are some coronavirus marketing lessons we can...Continue reading
Your ZIP Code and Your Genetic Code: Epigenetics and the Social Compact
We are social creatures, down to our genes. We live together because it’s an advantage for us, individually and collectively.
In Time for Elections, A New View of Health Care Costs
The United States is entering a major election year. You’re going to hear a lot of debate about public spending on health care costs and social services.
Getting Into Social Debt–And Getting Out
In Silicon Valley, companies discuss and worry about their “technical debt.” That’s the friction caused by the accumulation of bad design choices, expedient compromises, avoided decisions, and postponed work.
Designing Bright Spot Solutions For Reducing Teen Drug Use
Iceland used to have the worst teenagers in Europe: smoking, drinking, getting high, staying out late. What’s a country to do?