Social media provides a great, and mainly free, channel for promotion and communication. Unfortunately social and public sector marketers don’t always have the time or staff to consistently publish to Facebook, Twitter, Linkedin, and Instagram.
Six Steps to Building a Sustainable, Multi-Platform Social Media Calendar
Social media is inescapable anymore. How do you use it effectively as an ongoing part of your work in the public or social sectors? Too often, social media suffers from inappropriate or inconsistent use of content or platform. Follow these six steps to establish a social media calendar and process to generate consistent results in...Continue reading
Free download! Seven Visual Storytelling Methods and When to Use Them
Stories impact and motivate us, and a picture is worth a thousand words. Knowing how to use visual storytelling methods to tell your story–sometimes that’s difficult for public and social sector marketers who aren’t trained designers or have access to design help. Use this story format wheel from Culture Lab to explore your options for...Continue reading
Free download! Data visualizations from U.S. Census Bureau
[Source: U.S. Census Bureau] The U.S. Census Bureau generates hoards of credible, useful data. Sometimes it can sometimes be difficult to locate relevant data and format it for easy presentation to your audience. To help with the distribution and promotion of their data, the Census Bureau offers free census data visualizations that you can download...Continue reading
Tips for Designing Infographics
Looking for tips on designing infographics? This Fast Company review of a recent book on the subject might get your ideas flowing.
Free download! Publicly Available Market Research Data From Statista.com
Combing the Internet for high-quality, publicly available market research data that is free or affordable can eat a huge amount of time. I recently found to Statista through my day job and immediately recognized a good thing for public-sector marketers.
Page Layout for Marketers: Make Infographics Using PowerPoint
Infographics are trendy right now. As this Hub Spot blog post explains, people including marketers can make infographics using PowerPoint.