State government using data to improve infant mortality

Marketers are big consumers, and lovers, of IT and data, crunching numbers to find new trends, new markets, and new ways to serve their customers. Government program designers should be no different. One recent case in point is the state of Indiana and infant mortality.

Free tools! Data visualization with Qlik Sense

Public-sector marketers often work with mountains of data, large expectations, and thin budgets. How to make sense of all that data without hiring expert researchers, buying expensive software, or burning hours trying to make Microsoft Excel answer what seems like a simple question?

Distribution as a product to combat poverty: JITA

Distribution is most often considered something that a business does with its product. But distribution itself can be the product, as well. In remote, impoverished areas, distribution can also be a solution to poverty, illness, and other problems.

Brand strength survey: indexing scores

In conducting your brand strength survey, you’ll reach a point where you have row upon row and column upon column of data. You’ll make tables from subsets of your data to highlight, say, the relationship between education levels of survey respondents and their perception of your brand. But how do you spot the meaningful relationships...Continue reading

Brand strength survey: analyzing perceptions

In previous posts I explained how to build a brand strength survey using audience questions and perception questions, and how to then distribute your survey using Survey Monkey. After you conduct your survey, you’ll have both audience and perception responses. With this data set, you can ask a wide array of questions about the audience...Continue reading

The Business Solution to Poverty: marketing and design

So far, my posts have been somewhat critical of  The Business Solution to Poverty: Designing Products and Services for Three Billion New Customers, by Paul Polak and Mal Warwick, and I can think of at least a couple more critical points. However, I really appreciate their approach to marketing and design.

Brand strength survey: asking the right questions

In a brand strength survey, you want to know what your existing audience thinks about your product, service, or organization. So, you’ll have two types of questions in your survey: ones about the audience themselves, and ones about their perceptions.

Brand Strength Survey: Know Your Audience Better

In this new series of how-to posts, I’m going to show you how I conducted a brand strength survey at my day job for $12 of incremental cost. That survey generated at least a half-dozen major reports, all of which are useful in growing the reach and impact of our work.

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