Engaging Millennials In Your Cause: Three Times the Work, Three Times the Reward

In reading this New York Times article about engaging Millennials in your cause, one paragraph caught my marketing eye: Millennials expect transparency, sophisticated storytelling and technical savvy from their charitable organizations. And many donors will not only give money, but will also volunteer and lend the force of their own social networks to a cause...Continue reading

impact on nonprofits of giving cash to poor people

If Giving Money Directly To Poor People Works Best, Then What Are Non-Profits to Do?

People in poverty lack money. It seems obvious that the best way to end their poverty is to give them money. Increasingly, studies support this obvious approach to reducing poverty. Yet the vast majority of poverty-reduction organizations and agencies offer goods and services, not cash. What is the impact on nonprofits of giving cash to...Continue reading

Design Thinking: Asking the Right Questions to Address the Five Villains of the Social Good

The American Marketing Association definition of marketing centers on the concept of offerings: “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” A prime design question for this blog then becomes what should public and social sector...Continue reading

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