Are you a visual thinker with a lot on your mind? Try mind mapping to get all your thoughts out of your head and onto a screen where you can connect, rearrange, and elaborate.
Google is offering a free course on telling stories with data. Put data-driven journalism to work telling your organization’s story.
We’re social animals. That means there’s always someone else around, and that means it’s easy for people to shirk responsibilities.
Take a free, online master class in organizational narrative! Khan Academy is offering a free online storytelling course from Pixar.
In reading this New York Times article about engaging Millennials in your cause, one paragraph caught my marketing eye: Millennials expect transparency, sophisticated storytelling and technical savvy from their charitable organizations. And many donors will not only give money, but will also volunteer and lend the force of their own social networks to a cause...Continue reading
People in poverty lack money. It seems obvious that the best way to end their poverty is to give them money. Increasingly, studies support this obvious approach to reducing poverty. Yet the vast majority of poverty-reduction organizations and agencies offer goods and services, not cash. What is the impact on nonprofits of giving cash to...Continue reading
In the social and public sectors, internal branding with staff, funders, donors and volunteers matters. One area where this is apparent, even critical, is nonprofit administrative costs. These costs are also known as operations, overhead, infrastructure, or as one commentator put it: Things-we-need-in-order-to-do-our-job-of-helping-people-dammit.
Marketing, especially in the public and social sectors, often targets changing the behavior of individuals and groups. We all know that changing behaviors is hard. If change was easy, we’d all lose weight, save more money for retirement and get enough sleep at night. How does thinking like a marketer help you in designing and...Continue reading
Stories impact and motivate us, and a picture is worth a thousand words. Knowing how to use visual storytelling methods to tell your story–sometimes that’s difficult for public and social sector marketers who aren’t trained designers or have access to design help. Use this story format wheel from Culture Lab to explore your options for...Continue reading
The American Marketing Association definition of marketing centers on the concept of offerings: “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” A prime design question for this blog then becomes what should public and social sector...Continue reading