Organizational Narrative: Lucky Iron Fish

Lucky Iron Fish is a certified B Corp working to improve health around the world, starting in Cambodia. They’ve made a short video, with the help of Google, to tell their organization’s origin story. The video is a great two-minute organizational narrative example that uses the five parts of Joseph Campbell’s mythological story form to...Continue reading

Organizational Narrative: The Hero’s Journey (video)

In my series on organizational narrative, I’ve shown you how to structure a master narrative as a hero’s journey.  Your organization is the hero on a journey to defeat powerful forces and restore harmony. After all, that is what you’re doing, right?

Organizational Narrative: Criminals and Sleuths

One popular post on this blog covers the villains, victims and heroes in organizational storytelling. This triad of characters has driven stories for thousands of years. Starting in the 1800s with authors such as Edgar Allen Poe and Wilkie Collins, writers focused on the theme of crime using a specialized triad of characters: criminal, victim,...Continue reading

Organizational Narrative: Lead With Your Big Idea

Recently, as part of my day job, I organized a track of speakers for our company conference in New Orleans. It went about as well as a day of eight PowerPoint presentations in a hotel ballroom could go. But after the lunch break we lost a few people to lure of the sunny fall day...Continue reading

Organizational Narrative: Stories Make Humans Uniquely Social

Humans are not that much different from chimpanzees or Capuchin monkeys. If you put a human and a chimp in a Man Vs. Wild scenario, undoubtedly the chimp would win. Individually, we humans are not that impressive when compared to other animals. So why have we come to dominate? Historian Yuval Noah Harari believes it’s...Continue reading

Free Tools! A Style Guide for Your Organization

How do Doctors Without Borders and the World Wildlife Fund and Oxfam and Amnesty International maintain consistently distinctive and professional identities across the world? I’m sure part of their secret is using an organizational style guide.

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