Page Layout for Marketers

Marketing people in the public and social sectors create a near-alphabet of publications: appendices, brochures, calendars, dockets, errata, forms, guides, handbooks, indexes, journals, laws, manuals, notes, pamphlets, quick references, studies, tables, updates, volumes, warnings, yearbooks. Most of them seem dull or impenetrable, regardless of their content. It doesn’t have to be this way, and...

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