As a public or social sector marketer, you often need photo editing done but have no budget for professional designers or design tools. Adobe PhotoShop is the gold standard of photo editing, but it’s expensive and complex. Don’t fear. You can accomplish free photo editing without PhotoShop.
To continue bringing you topics of interest in the new year, I took a look back at what you read the most this year. Here are the top five posts published in 2016, as measured by your views: 1–Free download! White paper template for Microsoft Powerpoint In the public and social spheres, creating and publishing...Continue reading
Like many social and public sector marketers, you’re probably forced to be your own graphic designer. Maybe you’re lucky enough to occasional access to another department’s designer, or can spend limited funds on freelance help. You have Microsoft PowerPoint on your computer, and while PowerPoint is versatile and useful, it just can’t do some things....Continue reading
[Source: U.S. Census Bureau] The U.S. Census Bureau generates hoards of credible, useful data. Sometimes it can sometimes be difficult to locate relevant data and format it for easy presentation to your audience. To help with the distribution and promotion of their data, the Census Bureau offers free census data visualizations that you can download...Continue reading
I recently wrote about the web design standards from the U.S. government, and how you could use them to improve the design of your promotional items such as web sites, presentations, documents and emails. The design standards include color palettes that you could download, but they weren’t in a Microsoft-friendly form that most people could...Continue reading
Tax dollars at work! The U.S. government has published draft visual style guidelines for web sites. You can download their font files and color swatches. The guide is intended for government web sites, but you can apply the same advice and resources to your brochures, and white papers.
In the public and social spheres, creating and publishing white papers is an avenue to attract new partners and funders, document a problem you want to highlight or solve, influence policy, summarize your work, and make scientific findings more accessible to non-research community. You should have this in your toolkit of promotion.
To continue bringing you topics of interest in the new year, I took a look back at what you read the most this year. Here are the top five posts published in 2015, as measured by your views:
Recently, as part of my day job, I organized a track of speakers for our company conference in New Orleans. It went about as well as a day of eight PowerPoint presentations in a hotel ballroom could go. But after the lunch break we lost a few people to lure of the sunny fall day...Continue reading
Massimo Vignelli was a design legend. The New York City subway map and signage, the American Airlines logo, the National Park Service style guide, Knoll furniture–all his work. It’s hard to see the world after World War II without noticing his impact on typography, page layout, book design and more. In the documentary Design is...Continue reading