Create Virtuous Circles for Funding Social Goods

Taxes go up, taxes go down (sometimes). Does it ever seems to make a real difference on the ground in your neighborhood? The typical temptation is to strive to cut costs and then reduce spending. What if instead of cutting spending we changed spending to create virtuous circles of savings and improvements?

Three Social Ways to Reform Government Spending

In 2020, the US has the rare occurrence of income taxes coming due just 111 days before a presidential election during a recession. This combination will surely push economic topics to the top of the news feed. Voters will likely be flooded during the summer and fall with many top-down proposals to reform government spending....

Defunding the Police: The Big Picture

Recent protests against racism and police brutality have included calls for “defunding” police departments. I think few people, if any, want to completely abolish a critical social good such as public safety. So, calls for defunding are likely not literal and absolute. If that’s the case, then what are protesters demanding? How We Fund Public...Continue reading

Designing a Credit Market for Stormwater Management

Heavy rains and flood waters flow across the impervious surfaces of roads and parking lots. That flow pushes pollution on those surfaces–plastic bottles, cigarette butts, motor oil–into stormwater management systems. That pollution then dumps into lakes and streams. This system is how so much plastic ends up in our oceans.

Innovative Pricing Turns Plastic Into Transit

It’s a different way to pay with plastic — bottles instead of credit cards. Cities like Beijing, Istanbul, Sydney, and Surabaya let you pay public transit fares with recyclable plastic. Innovative transit pricing is one way that public and social sector marketers achieve multiple goals at once.

Designing elections

Designing Elections

We have elections all over the place: within companies, nonprofits, homeowner’s associations, kid’s sports league. Civic elections are a social good. As with all social goods, marketing principles apply to elections.

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