In 2020, the US has the rare occurrence of income taxes coming due just 111 days before a presidential election during a recession. This combination will surely push economic topics to the top of the news feed. Voters will likely be flooded during the summer and fall with many top-down proposals to reform government...
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Recent protests against racism and police brutality have included calls for “defunding” police departments. I think few people, if any, want to completely abolish a critical social good such as public safety. So, calls for defunding are likely not literal and absolute. If that’s the case, then what are protesters demanding? How We Fund...
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Heavy rains and flood waters flow across the impervious surfaces of roads and parking lots. That flow pushes pollution on those surfaces–plastic bottles, cigarette butts, motor oil–into stormwater management systems. That pollution then dumps into lakes and streams. This system is how so much plastic ends up in our oceans....
It’s a different way to pay with plastic — bottles instead of credit cards. Cities like Beijing, Istanbul, Sydney, and Surabaya let you pay public transit fares with recyclable plastic. Innovative transit pricing is one way that public and social sector marketers achieve multiple goals at once....
We’re social animals. That means there’s always someone else around, and that means it’s easy for people to shirk responsibilities....
We have elections all over the place: within companies, nonprofits, homeowner’s associations, kid’s sports league. Civic elections are a social good. As with all social goods, marketing principles apply to elections....
For social goods like health care, the buyer and the end consumer are often two different parties. In much of health care, an insurance company or a government agency is the buyer, while the individual patient is the end consumer. At least in the United States, for-profit medicine companies exploit this split. They charge...
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How do you deliver help to homeless people with no fixed address and little to no money? ...
Government, along with public and social sector marketers, should serve citizens not customers....
According to U.S. National Highway Traffic Safety Administration, 47 percent of fatal traffic accidents in the U.S. occur in urban areas, resulting in nearly 15,000 deaths per year. That’s more than 40 people dying each day on urban roadways. If there was a data-driven design for transportation infrastructure that saved lives, shouldn’t we implement...
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