holistic water quality management

How to Fund Holistic Water Quality Management

Governing common shared resources such as water supplies relies on layers of resource management. Each level of management has different roles and responsibilities, from neighborhoods and cities through to regional, state, national and international governance. Currently, the way many cities approach water quality is inefficient because resource management is not regional. Water agencies ignore...

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Governing the Commons: Pricing a new marine protected area in Seychelles

Pricing and payments are core aspects of marketing a product or service. For public and social sector marketers, pricing isn’t always straightforward. Often the buyer isn’t the user, and the goal isn’t about making more money or beating the competition. It’s hard to put a price on open space such as watersheds and parks...

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The Power of Audience: Urbanization and megaregions

According to the United Nations, a majority of the world’s population now resides in urban areas. The trend towards urbanization shows no signs of slowing, either. By 2050, two-thirds of the planet’s population will be urban. Urban areas are organically connecting into megaregions that don’t always respect existing political or natural boundaries. Marketing in megaregions...

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Fully Funding Your Nonprofit

Nonprofits often receive funding for providing a specific service, but not for the organizational infrastructure that supports the service. Running a food bank or crisis hotline is crucial work. Who is going to pay the rent, phone bill, and liability insurance needed to provide such services? Donors have historically avoided funding “overhead.” Understandably, they...

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Social Goods, Defined

This blog needs a definition of social goods. That’s a bit difficult, though. Even economists don’t have a clear and agreed-upon definition. So by way of definition, let’s discuss the characteristics and problems of social goods. We’ll see how those characteristics pose problems for traditional marketing activities such as design, distribution, pricing and promotion....

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