We have elections all over the place: within companies, nonprofits, homeowner’s associations, kid’s sports league. Civic elections are a social good. As with all social goods, marketing principles apply to elections.
Free Podcasting Tools! Audacity Audio Software
In the US, 44 percent of people have listened to a podcast. Marketers are using this growing content type for promoting social causes. Luckily, there are great free podcasting tools like Audacity to help you get started.
Designing Immigration Solutions
In the United States, there’s an immigration problem. People are coming to our borders seeking refuge from war, terrorism, gang violence, and climate change. Many more people come than our current immigration system will accommodate. Instead of debating the partisan politics of this issue, let’s look at how a marketing mindset guides us in designing...Continue reading
Using Marketing to Combat Loneliness
Our social nature is serious business. We are social animals by nature and nurture; we don’t survive alone. Loneliness kills and needs to be addressed like any social health hazard. How do you combat loneliness with a marketing mindset? The way the U.K. is doing it.
Four Ways to Design Cities That Fight Climate Change
Earth already has a majority urban population. According to urban planner Peter Calthorpe, by 2050 our planet’s urban population will double. That means providing social goods and services to billions more city dwellers. How we accommodate that urban growth will say a lot about who we are and want to be. We can choose to...Continue reading
Engaging Millennials In Your Cause: Three Times the Work, Three Times the Reward
In reading this New York Times article about engaging Millennials in your cause, one paragraph caught my marketing eye: Millennials expect transparency, sophisticated storytelling and technical savvy from their charitable organizations. And many donors will not only give money, but will also volunteer and lend the force of their own social networks to a cause...Continue reading
Turning Bright Spots Into Products and Services
Look for bright spots of success and hope among your market audience, and you may find your next big idea. Here are lessons from a story about how one underfunded aid worker used turning bright spots into products and services to change a nation.
Reach and Frequency Are Fundamental Marketing Metrics
Reach and frequency are marketing metrics for planning and evaluating promotional activities. Is your message reaching who you want to reach, as often as you want to reach them? Here are ways to plan for and increase reach and frequency.
Nonprofit Administrative Costs Help People, Too, So Why Won’t Donors Fund Them?
In the social and public sectors, internal branding with staff, funders, donors and volunteers matters. One area where this is apparent, even critical, is nonprofit administrative costs. These costs are also known as operations, overhead, infrastructure, or as one commentator put it: Things-we-need-in-order-to-do-our-job-of-helping-people-dammit.
Six Steps to Building a Sustainable, Multi-Platform Social Media Calendar
Social media is inescapable anymore. How do you use it effectively as an ongoing part of your work in the public or social sectors? Too often, social media suffers from inappropriate or inconsistent use of content or platform. Follow these six steps to establish a social media calendar and process to generate consistent results in...Continue reading