In a previous post, I explored how game theory helped us understand the value and power behind social cooperation, which is the basis for public services. One classic example of game theory, however, has pointed towards selfishness, which puzzled evolutionary biologists. Cooperation abounds in the natural world, not just among humans, so how could this...Continue reading
Marketing can eradicate disease–without using medicine
This admittedly icky medical story is on the verge of a very happy ending. In 1986, an estimated 3.5 million people in 21 African and Asian countries were infected with guinea worm. The worm is a disgusting but smart parasite. Its larvae live in stagnant water sources. After people drink the stagnant water, the larvae...
Promotion Out of Demolition: SFMOMA
I walk past San Francisco Museum of Modern Art nearly every work day on my way between my office and BART. The first Tuesday of every month, SFMOMA would be open for free to the public. I would sneak out early from work and check out the new exhibits on my way home. Notice I’m using...Continue reading
The power of design principles: the PRISM survelliance scandal
Here’s my marketing take on the PRISM surveillance scandal currently unfolding for the National Security Agency: it’s as if IBM started making staplers, although much more nefarious.
What is Marketing? It’s More Than Just Advertising
What is marketing? Many people equate it solely with advertising, which irks me. I even caught Shama Kabani doing this in her book The Zen of Social Media Marketing. On page 48, she use the definition of “promoting a product or a service to increase sales.” Not true. It is a lot more than advertising.