Distribution is important enough to the social good that the United Nations World Food Programme has won the 2020 Nobel Peace Prize. WFP provides food aid distribution and other services for 100 million people across 88 countries every day. They often work inside war zones and epidemics and famines.
Doing something good once can be easy, spontaneous, energizing. But doing good repeatedly, at scale, is crucial to creating meaningful impact.
Iceland used to have the worst teenagers in Europe: smoking, drinking, getting high, staying out late. What’s a country to do?
I visited Estonia in the mid-1990s. Back then, I said it would be fascinating to return in 20 years and see what changed.
Are you designing and distributing low quality charitable products? How do you know? Just because your clients may benefit from, and even rely on, products that are free to them doesn’t mean you can give them crap. It also doesn’t mean they stop becoming savvy consumers just because something is free to them. Your products...Continue reading
Reach and frequency are marketing metrics for planning and evaluating promotional activities. Is your message reaching who you want to reach, as often as you want to reach them? Here are ways to plan for and increase reach and frequency.
Scaling your nonprofit means increasing the impact you have. Every nonprofit wants to have more impact, but finding the needed resources and staff is challenging. Here are five low-cost ways to scale your nonprofit, borrowed from the for-profit world. Which might work for you?
In the social and public sectors, internal branding with staff, funders, donors and volunteers matters. One area where this is apparent, even critical, is nonprofit administrative costs. These costs are also known as operations, overhead, infrastructure, or as one commentator put it: Things-we-need-in-order-to-do-our-job-of-helping-people-dammit.
Can you do well while doing good? This is the ultimate question for marketer the social good. Doing well in the public and social sector means more than just money. Earning money leads to sustainability and scale, two qualities that communities desperately need and funders desperately seek.
Pricing and payments are core aspects of marketing a product or service. For public and social sector marketers, pricing isn’t always straightforward. Often the buyer isn’t the user, and the goal isn’t about making more money or beating the competition. It’s hard to put a price on open space such as watersheds and parks. How...Continue reading