Getting Into Social Debt–And Getting Out

In Silicon Valley, companies discuss and worry about their “technical debt.” That’s the friction caused by the accumulation of bad design choices, expedient compromises, avoided decisions, and postponed work. Enough technical debt makes your product less attractive and your company less capable. In providing social goods, we incur an analogous “social debt” for many...

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urban trees are important infrastructure

Urban Trees–And The Rest Of Nature–Are Critical Public Infrastructure

Urbanization continues, but urban can’t mean completely paved and mechanized. For protection, sustainability, and happiness, we must align our cities with the natural systems where we build. We need to be consciously designing, funding, and distributing nature in our cities. Urban trees, and nature more broadly, need to be treated as critical infrastructure for...

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Designing immigration solutions

Designing Immigration Solutions

In the United States, there’s an immigration problem. People are coming to our borders seeking refuge from war, terrorism, gang violence, and climate change. Many more people come than our current immigration system will accommodate. Instead of debating the partisan politics of this issue, let’s look at how a marketing mindset guides us in...

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