Urbanization continues, but urban can’t mean completely paved and mechanized. For protection, sustainability, and happiness, we must align our cities with the natural systems where we build. We need to be consciously designing, funding, and distributing nature in our cities. Urban trees, and nature more broadly, need to be treated as critical infrastructure for cities.Continue reading
In the United States, there’s an immigration problem. People are coming to our borders seeking refuge from war, terrorism, gang violence, and climate change. Many more people come than our current immigration system will accommodate. Instead of debating the partisan politics of this issue, let’s look at how a marketing mindset guides us in designing...Continue reading
How do you deliver help to homeless people with no fixed address and little to no money?
There’s huge opportunity in improving the design and distribution of government and nonprofit services. This is doubly true for making services more digital. How do you get started? Begin with a service design workshop. Read more and download free workshop materials.
Our social nature is serious business. We are social animals by nature and nurture; we don’t survive alone. Loneliness kills and needs to be addressed like any social health hazard. How do you combat loneliness with a marketing mindset? The way the U.K. is doing it.
More and more of us live in cities, which essentially means we live in neighborhoods. A neighborhood may seem either something that’s always been or something that happened spontaneously. In reality, there’s a spectrum of approaches to neighborhood design, from the “organic” to the highly planned.
Earth already has a majority urban population. According to urban planner Peter Calthorpe, by 2050 our planet’s urban population will double. That means providing social goods and services to billions more city dwellers. How we accommodate that urban growth will say a lot about who we are and want to be. We can choose to...Continue reading
As U.S. cities grow more gridlocked and Millennials adopt mobility services like Uber out of desperation, transit becomes a crucial social good. Without the ability to easily move people and goods, cities become paralyzed. We need a way of designing better transportation systems.
Plenty of people, including public sector marketers, think design means making things look cool or trendy or pretty. However, looking good is only a by-product. Design is the thought and intention behind creating a product or service that succeeds in filling a need. To ensure success, true marketers create systems not things.
Government leaders should adopt the perspective of a citizen passing through the end-to-end experience of a particular process and seek to optimize the complete journey. This quote from a recent McKinsey survey is simultaneously obvious and revolutionary. Of course government leaders should optimize citizen services. But most government processes seem so cumbersome and plodding that...Continue reading