Social Goods, Defined

This blog needs a definition of social goods. That’s a bit difficult, though. Even economists don’t have a clear and agreed-upon definition. So by way of definition, let’s discuss the characteristics and problems of social goods. We’ll see how those characteristics pose problems for traditional marketing activities such as design, distribution, pricing and promotion....

The Power of Distribution: Free School Lunch in the Summer

School’s out for the summer, but it’s not always a happy time for kids.  For students participating in the federal free and reduced lunch program, summer time can mean going hungry.  Many schools continue to offer subsidies meals during the summer, but not all students can trek to school during the summer when buses...

Continue reading
Scroll to top