Marketing, especially in the public and social sectors, often targets changing the behavior of individuals and groups. We all know that changing behaviors is hard. If change was easy, we’d all lose weight, save more money for retirement and get enough sleep at night. How does thinking like a marketer help you in designing...Continue reading
Like many social and public sector marketers, you’re probably forced to be your own graphic designer. Maybe you’re lucky enough to occasional access to another department’s designer, or can spend limited funds on freelance help. You have Microsoft PowerPoint on your computer, and while PowerPoint is versatile and useful, it just can’t do some...Continue reading
According to the United Nations, a majority of the world’s population now resides in urban areas. The trend towards urbanization shows no signs of slowing, either. By 2050, two-thirds of the planet’s population will be urban. Urban areas are organically connecting into megaregions that don’t always respect existing political or natural boundaries. Marketing in megaregions...Continue reading
Back in 2002 Peter Fisher, undersecretary of the U.S. Treasury, described the U.S. federal government as “an insurance company with an army.” After all, if you look at the federal budget, benefits and military spending take the vast majority of funds. Since much of the military focuses on supply chain and distribution, you can...Continue reading
“The roots of altruism and compassion are just as much as part of human nature as cruelty and violence, maybe even more so.” When she was 19, Abigail Marsh was rescued by a stranger after a freeway car accident. She had swerved her car to avoid hitting a dog. Her car hit the dog...Continue reading
How can government policies lead the way towards an economy powered solely on renewable energy? Let me tell you an energy Pixar Pitch....
This blog is premised on our social nature and our innate sense of fairness. Those impulses lead to the design, distribution, pricing and promotion of social goods, or marketing the social good. Trends in demographics and technology are pointing to a major change in our society where there are more people than jobs. As...Continue reading
Here is an interesting notion for governing the commons and protecting native lands–give natural areas the same legal standing as people....
Michael Porter is a respected professor of strategy at Harvard School of Business. In this TED talk, he explains why profit is the key to scaling social impact....
Lucky Iron Fish is a certified B Corp working to improve health around the world, starting in Cambodia. They’ve made a short video, with the help of Google, to tell their organization’s origin story. The video is a great two-minute organizational narrative example that uses the five parts of Joseph Campbell’s mythological story form...Continue reading