Heavy rains and flood waters flow across the impervious surfaces of roads and parking lots. That flow pushes pollution on those surfaces–plastic bottles, cigarette butts, motor oil–into stormwater management systems. That pollution then dumps into lakes and streams. This system is how so much plastic ends up in our oceans.
Continue reading Designing a Credit Market for Stormwater Management
A common refrain in US politics right now is that healthcare is a human right. I’ve maintained instead that healthcare is not a right but rather a social good. So what’s the relationship between human rights and social goods?
Continue reading Social Goods Deliver Human Rights
A recent World Economic Forum article stated that 90 percent of plastic pollution in the ocean comes from just ten rivers. This statistics makes me incredibly hopeful about preventing plastic pollution and cleaning up our oceans.
Continue reading Hope for Preventing Plastic Pollution In Our Oceans
Critics of government spending claim that building quality infrastructure for the social good is not affordable. Focus on utility and low cost, they say. No need for grand stone building with imposing facades. Their concerns touch on two core marketing topics, design and pricing.
Continue reading Building Quality Infrastructure for the Social Good
“That’s the way we’ve always done it.” More stifling, even deadly, words are hard to find. Changing the way we look after the social good can be hard. It pays to start small. You may not sway an entire country, but you can impact your community. It often starts when you change local regulations.
Continue reading Want to Change the World? Use Marketing to Change Local Regulations
In their recent report card, the American Society of Civil Engineers (ASCE) gave US infrastructure a grade of D+. ASCE also said bad infrastructure costs U.S. households $9 per day in higher prices, poor service, repairs, and wasted time. For just $3 per day, they say we could fix the problem. Those numbers sound small, but they add up. Multiple that household-per-day number by 125 million households and 365 days a year, and you get an annual infrastructure bill of $137 billion. Paying for infrastructure is a big decision. How to pay for things is a marketing decision regarding pricing. What are the options?
Continue reading The Power of Pricing: Paying for Public Infrastructure
Governing common shared resources such as water supplies relies on layers of resource management. Each level of management has different roles and responsibilities, from neighborhoods and cities through to regional, state, national and international governance. Currently, the way many cities approach water quality is inefficient because resource management is not regional. Water agencies ignore problems upstream, where water quality problems start. Applying funds to upstream problems is a marketing decision related to how we price our social goods. Fixing those upstream problems reduces costs downstream for water treatment.
Continue reading How to Fund Holistic Water Quality Management
Are you designing and distributing low quality charitable products? How do you know? Just because your clients may benefit from, and even rely on, products that are free to them doesn’t mean you can give them crap. It also doesn’t mean they stop becoming savvy consumers just because something is free to them. Your products and services may be free to your clients, but in areas like healthcare and water they can also a matter of life and death.
Continue reading Three Ways To Eliminate Low-Quality Charitable Products
Large Pacific storms are pummeling the Bay Area this weekend, which is keeping me from surfing. Since I can’t safely be in the water, I can at least enjoy announcing (via NatGeo) that Palau and Chile have created new marine protected areas in the Pacific.
Continue reading Ocean Dead Zones and Hope Spots – Update
Fresh water may be the ultimate community shared resource or commons. It’s a finite and renewing resource. It’s essential for life as we know it. We spend billions of dollars on space exploration searching for it on other planets. How we make use of this scarce shared resource now and in the coming decades will say a lot about our social nature. Marketing principles about pricing and distribution can help us make better use of water during times of drought.
Continue reading Governing the commons: Making markets for water